There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather ...

Some people thrive in the morning while others drag—it's not willpower; it’s your natural rhythm. Align with it to boost focus and prevent burnout.

We installed some popular apps on Windows 11 Arm-based PCs, such as Snapdragon, and the overall experience is quite decent.

Waves hold enough energy to meet about 60% of U.S. electricity demand. We cannot harness the power of every wave, but if we can capture even some, that energy could help power coastal communities and ...

For at least a decade, the quadruple axel jump was figure skating’s white whale. “It’s been this unreachable thing, like the ...

Are you speechless watching US figure skater Ilia Malinin on the ice? Science explains how it’s possible the Quad God can do more than four full rotations in the air.

A Northwestern Medicine study has shed light on one of the most intricate construction projects in biology: how cells build ...

Scientists have identified a crucial mechanism that allows plants to shape their vascular systems, determining whether they grow soft edible storage organs or develop the rigid woody tissue ...

An efficient neural screening approach rapidly identifies circuit modules governing distinct behavioral transitions in response to pathogen exposure.

Some genetic mutations that are expected to completely stop a gene from working surprisingly cause only mild or even no symptoms. Researchers in previous studies have discovered one reason why: cells ...

Executive produced by Julius Erving, a new docuseries tells the story of the A.B.A., birthplace of the 3-pointer, slam-dunk ...

NASA completed the first flight of a new laminar-flow scale-model wing on an F-15B testbed that aims to cut drag and reduce ...