Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got ...

With a scarf dangling from your coat pocket and those gloves left behind at the coffee shop, there are simply more things to lose in winter. That’s not counting your misplaced keys at home or those ex ...

Researchers from the University of California, Los Angeles, have discovered that immune cells known as macrophages remain ...

Messages get jumbled because memory is reconstructive, cognitive biases shape interpretation, and social context alters how ...

David Ihrig replaces outdated acting methods with a brain-based system for authentic performance IRVINE, Calif., Feb. 18, 2026 /PRNewswire/ -- Actors have been trained for more than a century using ...

Recalling vivid past events, like a first day at school or a significant childhood conversation, signals robust memory ...

A UCLA study found that macrophages rely on interferon gamma signaling from past infections to preserve innate defenses.

Don't sweat forgetting names; it's normal! Your brain prioritizes what's important, and names often lack context, making them ...

Schacter suggested identifying problem items such as your phone, wallet or keys and creating a structure that becomes automatic with practice. He always leaves his reading glasses in a specific spot ...