There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather ...

Creatures that can change from one form to another are a staple of science fiction: Think werewolves and Transformers. Nature, too, has its shapeshifters, such as dimorphic fungi. While scientists ...

Scientists have identified a crucial mechanism that allows plants to shape their vascular systems, determining whether they ...

The Beneish model was designed by M. Daniel Beneish to quantify eight variables that can indicate that a company is misrepresenting its profits. Here’s how it works.