WAYNE, PA, UNITED STATES, February 4, 2026 /EINPresswire.com/ -- PurpleLab®, a healthcare analytics company powering ...

The Queens Economic Development Corporation (QEDC), AT&T and the office of Queens Borough President Donovan Richards collaborated to donate free laptops to 100 students on hand for the 2026 Queens ...

Publishers, Brands, and Agencies Unite to Modernize Direct Buying The updated terms reflect over a year of cross-functional effort led by over 200 IAB member companies, including holding companies, ...

In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers ...

At IAB ALM, adtech insiders say that a glut of emerging protocols won't fix the challenges of agent-driven advertising - and could make adoption even harder.

The media tech lead argues AI agents will upend media buying, data strategy and the adtech ecosystem faster than programmatic ...

Snowflake, long known as a data platform, is now positioning itself around what it calls the AI Data Cloud – a model where companies bring applications and AI to their data rather than endlessly ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

GM Global Chief Media Officer, Shenan Reed, joins the IAB Tech Lab Board as the first brand marketer to help shape the ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

LiveRamp today announced that CEO Scott Howe has been awarded the Interactive Advertising Bureau's (IAB) Service of Excellence ? Lifetime Commitment Award. Presented onstage at the 2026 IAB Annual ...

IAB Tech Lab, the global digital advertising technical standards-setting body, today announced that Shenan Reed, Global Chief Media Officer, General Motors (GM), has joined its Board of Directors, ...