Staying on top of reporting activities is one of the most time-consuming tasks for any marketer. Keeping track of your KPIs and performance metrics from across all your campaigns and channels can take ...
Data mining is the process of extracting potentially useful information from data sets. It uses a suite of methods to organise, examine and combine large data sets, including machine learning, ...
Springer Nature is a signatory of the San Francisco Declaration on Research Assessment (DORA). Because small numbers of highly cited articles can have outsized influence on certain citation measures ...
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