Generally, small to medium-sized businesses often find themselves spending somewhere between 3% and 12% of their total revenue on marketing. This is a broad range, and where you sit within it depends ...

Apollo.io reports that a poor waterfall enrichment strategy can waste leads and hinder sales by providing inaccurate contact information, lowering conversion rates.

Find out how your salary compares to others in your industry. See median pay for top jobs in tech, healthcare, finance, and sales—plus what drives the biggest pay gaps.