Victoria Beckham shares her go-to makeup technique for creating the perfect lifted smokey eye using her new purple-toned ...

Jennifer Lopez is getting slammed for the new Instagram video she shared of herself putting makeup on before the gym. Read ...

In this lash tutorial, Sonjdra, a makeup artist based in Vancouver, Canada, shares tips and techniques for achieving ...

Huda Kattan, the Huda Beauty founder, faces global backlash after sharing an Iran video, sparking debate over influence, activism, and misinformation.

Huda Kattan, founder of Huda Beauty, faces global backlash over pro-Iran and antisemitic conspiracy videos while her brand continues to thrive.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. Beauty, like so many other industries, is always evolving. For ...

Which false eyelashes are best? It’s always the smallest details that help to sell a transformation and even something as minor as a false eyelash can make or break an entire look. There are a ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. The Ordinary’s Lash Curl Finisher is a clear, waterless gel designed to ...

The last thing our make-up routine needs is another high-maintenance mission. This year alone, we've seen the tired-makeup trend as well as siren eyeliner and doll-like makeup all over our FYP.

If you click on links we provide, we may receive compensation. I only need to apply one coat Jackie Tempera is an award-winning journalist and celeb-obsessed writer constantly on the hunt for the ...