Another pup is joining Lego's pet collection, and this one "has big Golden Retriever energy," the company said on Monday, Jan. 19, in an Instagram post. The Lego Icons Golden Retriever Puppy set, ...

Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact with sets and minifigures. It was unexpected and delightful to see Lego come ...

Pokémon's debut Lego set couldn't possibly leave out franchise mascot Pikachu, but many fans aren't thrilled to see the electric rodent among its Kanto brethren. A combination of price, design, and ...

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One of the biggest announcements at this year’s Consumer Electronics Show (CES) wasn’t a new TV or a robot — it was LEGO Smart Play. The futuristic technology allows LEGO builds to emit lights and ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. On March 1st, 2026, The Lego Group will ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...