For decades, multinational companies treated localization as a surface-layer adjustment. They tweaked marketing, packaging, or pricing to suit regional tastes. But in today’s fractured world, such ...

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Sign up The Intelligent Futures: AI’s Global Ecosystems, ...

In 2024, a quirky, sharp-toothed plush toy named Labubu, produced by Chinese company Pop Mart, became a global sensation. Its popularity surged after celebrities like BLACKPINK’s Lisa, Rihanna and Dua ...

Your browser does not support the audio element. Accurate localization underpins modern mobility, powering everything from precise rideshare pickups and efficient ...

The Game of the Year race has reached its tipping point. While we’ve had a clear-cut field of nominees for the bulk of 2025, September threw several wrenches into the conversation. With Hollow Knight: ...

AI reduces translation errors, but cultural nuance still requires human expertise. Successful localisation combines AI efficiency with adaptive strategies and local insights. Ignoring culture in ...

Was Hollow Knight Silksong worth the wait? Thanks to Steam issues and a full day's work, I've only had one lunch break to dive in, but in that hour I've beaten the first boss and started on Hornet's ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

Adapting your applications and infrastructure to regional mandates is critical for compliance, but it can inadvertently create cybersecurity blind spots. Data localization laws, while aiming to ...