Mornings are chaotic. Between hitting snooze one too many times and deciding what to wear, your beauty routine often takes a backseat. But looking pol.

Have you ever wondered how some people manage to turn a simple face into a masterpiece with just a few flicks of a brush? The art of makeup is far more than just applying foundation; it is a creative ...

SHOPPING: A decade has gone by since 2016, but these are the beauty products we're still loving after a decade - from skincare and makeup to haircare heroes.

Unlocking dress-up options after character customisation in Starsand Island isn't the most obvious process – here's what you ...

A series where we methodically and obsessively try new products to tell you if they’re worth it so you don’t have to do all ...

Grab your brushes and learn how to master that eye makeup. We’re talking easy blends, no-mess glitter, and tips that actually ...

Victoria Beckham shares her go-to makeup technique for creating the perfect lifted smokey eye using her new purple-toned ...

Jennifer Lopez is getting slammed for the new Instagram video she shared of herself putting makeup on before the gym. Read ...

In this lash tutorial, Sonjdra, a makeup artist based in Vancouver, Canada, shares tips and techniques for achieving beautiful lashes. The video features the following products: - Red Cherry Lashes ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

In 2026, makeup artists predict a surge in fun, experimental makeup. Keep reading for details on the makeup trends set to define 2026, from frosty, moonlit highlighters to vampy lips and layered ...