Research shows that while social media remained a core channel for advertisers in terms of ROI, investment declined as ...

An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s auction model.

These realities are reshaping how trading companies need to approach growth. Over the past few years, I've had the opportunity to work directly with 14 trading companies – 8 proprietary trading firms ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news ...

Former Bellator MMA champion Patchy Mix's long-awaited chance in the UFC is over, less than one year after he made his promotional debut. The UFC has released Mix (20-3) from his contract, and the ...

Back in January, branding guru Tom Rinks, who co-founded the sunscreen brand Sun Bum and created Taco Bell’s famous chihuahua, predicted that marketing would get weird in 2025. He was not wrong. If ...

Sweet and salty trail mix benefits from a powerful health halo. It's packed with healthy ingredients, we think, so the whole thing must be good for you, too, right? While trail mix certainly can be a ...

If you woke up today eagerly looking for the weekly refresh of your “Favorites Mix” in Apple Music, you were probably disappointed when you couldn’t find it. However, it turns out Apple is just ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

There are few things as life-affirming as baking a chocolate cake from scratch, but sometimes it’s simply not possible. Maybe your kid is sick, or you’re running late, or you forgot to pick up ...