As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.

Digital retail and e-commerce are becoming increasingly important levers for The Procter & Gamble Company PG as the consumer path to purchase shifts online and becomes more fragmented. With shoppers ...

Software architect behind Pinterest’s measurement and attribution infrastructure elevated to lead engineering as ...

Relying on GA4 alone leaves AI SEO analytics lost in the Bermuda Triangle of measurement. Learn what’s missing – and what to track instead.

Apollo.io reports that a poor waterfall enrichment strategy can waste leads and hinder sales by providing inaccurate contact information, lowering conversion rates.

As advertising budgets continue to move closer to the moment of purchase, the role of ads is quietly changing. They no longer stop at influence. Increasingly, t ...

As AI evolves to enterprise-grade complexity and scale, a new operating model is quietly evolving - Agentic Process Outsourcing. Here is how.

America does not lack ideas. On almost every major global ranking of innovation, the United States consistently remains at or ...

Not every tool earns a permanent spot in a DIY kit. These Home Depot gadgets stand out for their versatility, safety, and ...

Cash management is typically defined as having the right amount of money, in the right currency, in the right place, at the ...

It’s a neat encapsulation of Monahan’s broader argument: if retail media is going to ask brands for deeper commitment – across onsite, offsite and in-store – then the network has to “put its money ...