As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.

Relying on GA4 alone leaves AI SEO analytics lost in the Bermuda Triangle of measurement. Learn what’s missing – and what to ...

Rankings and traffic aren’t enough anymore, yet replacing them feels risky. A practical look at how SEO KPIs need to evolve.

Strengthen your product positioning and message before you scale ads, so more of your traffic turns into sales instead of wasted clicks. Follow a simple pre-marketing flow: define the exact buyer, ...

CTV has no shortage of data. Between device IDs, household graphs, clean rooms, log-level exposures, and incrementality models, the ecosystem is producing more information than ever. Yet for many ...

ABSTRACT: The standard interpretation of a null state, or empty state, posits it as devoid of structure. This paper introduces a geometric model (named the 1-D geometric model) proposing that the null ...

This Research Topic presents novel and revived perspectives on the fundamental problems underlying psychology's crises in replicability, validity, generalisability and thus, confidence in its findings ...

When performing an undo operation on a measurement, the viewer attempts to process the removed annotation, but the annotation is no longer available in the state. This results in undefined being ...

The Supreme Court justices on Tuesday heard a free-speech challenge to state laws against "conversion therapy" and sounded likely to rule the measures violate the 1st Amendment. California and more ...

One of the most notable things that happened during Thursday night's Hall of Fame Game was the debut of the NFL's new virtual measurement system. Instead of the traditional chain system, the NFL ...

Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation ...