Insights gleaned from connected cars are reshaping how radio programming and business decisions are made, says Xperi's.

Accurate measurement results depend on regular microscope calibration to ensure consistency and reliability across scientific and industrial use.

Forget about basic stand-on devices that measure weight and basic body composition stats; this advanced foot-to-hand smart scale can do that and so much more.

Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, a global provider of technology solutions for out-of-home (OOH) medi ...

In the age of data-driven marketing, measurement is everything. The Measurement & Data track at B2BMX 2026, powered by Advertising Week, focuses on ...

The timing couldn't be more critical. According to Gallup's latest workforce survey, AI use at work jumped from 21% in 2023 to nearly 50% by late 2025. Some 12% of workers now use AI daily, and ...

Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile ...

The solution isn’t to stop measuring data center efficiency. It’s to measure device sustainability with the same rigor. Specifically, standards bodies (particularly ISO/IEC JTC 1/SC 39 WG4: Holistic ...

Rokt details its measurement-first, closed-network approach to enhancing the Transaction Moment™ through contextual relevance ...

NEW YORK, Feb. 18, 2026 (GLOBE NEWSWIRE) -- Becausal, the leader in causal AI-based CPG and retailer audience intelligence, today announced the launch of its Always-On Sales Lift Measurement Module, ...

A new eMarketer and Amazon Ads survey finds 55% of advertisers say ROI measurement is the top barrier to increasing digital audio spend, despite research showing strong long-term performance.

The role of soil and forests in greenhouse gas sequestration has been studied for a long time. However, forests are also home to invisible organisms that may affect the climate. "Soil, water and ...