Insights gleaned from connected cars are reshaping how radio programming and business decisions are made, says Xperi's.

Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, a global provider of technology solutions for out-of-home (OOH) medi ...

It solves the most common issues with food scales.

Forget about basic stand-on devices that measure weight and basic body composition stats; this advanced foot-to-hand smart scale can do that and so much more.

In the age of data-driven marketing, measurement is everything. The Measurement & Data track at B2BMX 2026, powered by Advertising Week, focuses on ...

Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile ...

The solution isn’t to stop measuring data center efficiency. It’s to measure device sustainability with the same rigor. Specifically, standards bodies (particularly ISO/IEC JTC 1/SC 39 WG4: Holistic ...

EPFL physicists have found a way to measure the time involved in quantum events and found it depends on the symmetry of the material. "The concept of time has troubled philosophers and physicists for ...

Many measurement systems were developed as civilisation evolved. The imperial system is nothing if not quirky. Readers may recall that a rod, pole or perch equals 5½ yards or 16½ feet, with 40 rods to ...

Varaha is launching the Varaha Industrial Partners Program (VIPP), a global initiative that enables biomass processing facilities with access to sustainable biomass feedstocks to generate ...

A new eMarketer and Amazon Ads survey finds 55% of advertisers say ROI measurement is the top barrier to increasing digital audio spend, despite research showing strong long-term performance.

How an excessive focus on methods has distracted attention from the more fundamental challenge of building rigor and learning ...