Though we know light travels at 299,792,458 m/s on average, scientists have never successfully measured its one-way speed — the problem lies in synchronizing clocks across distances without already ...

NEW YORK—The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile devices, browsers, streaming platforms ...

Neck size is proving to be a powerful indicator of hidden health risks. Larger neck circumferences are associated with cardiovascular disease, diabetes, and sleep apnea, even among those with normal ...

While retailers rush to launch new ad formats and in-store screens, brands have a simpler request: prove that their advertising works. With Circana’s acquisition of Nielsen’s Marketing Mix Modeling ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

One of the most notable things that happened during Thursday night's Hall of Fame Game was the debut of the NFL's new virtual measurement system. Instead of the traditional chain system, the NFL ...

As best I can discern both the No Kings demonstrations with 5 to 7 million participants, but also the pathetic Military March and its minuscule turnout that showed Trump’s declining public support ...