The Drum

MMM is a powerful tool, if used correctly. Here’s how to get the most from it

Media mix models have helped advertisers make sense of marketing effectiveness since the 1960s. As platforms lean further into automated, probabilistic optimization, it becomes tempting to hand over ...
Insider Monkey

Jim Cramer Left Shaken By 3M Company (MMM)’s Earnings

We recently published 14 Stocks Jim Cramer Talked About. 3M Company (NYSE:MMM) is one of the stocks Jim Cramer talked about. 3M Company (NYSE:MMM)’s shares are down by 2.4% year-to-date. The shares ...
Search Engine Land

Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained

Marketing mix modeling (MMM) has shifted from an enterprise luxury to an essential measurement tool. Tech giants like Google, Meta, and Uber have released powerful open-source MMM frameworks that ...
Hosted on MSN

UBS Maintains 3M (MMM) Buy Recommendation

Fintel reports that on October 22, 2025, UBS maintained coverage of 3M (NYSE:MMM) with a Buy recommendation. Analyst Price Forecast Suggests 3.02% Downside As of September 30, 2025, the average ...
adexchanger

MMM Isn’t As Scary As Marketers Think – But You’ve Got To Do It Right

Marketers have a lot of misconceptions about marketing mix modeling (MMM). But it’s far less expensive – and easier – to execute than it used to be. Deli meat brand Land O’Frost has been investing in ...
Yahoo

Domino's Pizza puts the 'mmm' in pizza with fresh new look, colors

Domino’s Pizza is refreshing its branding with bolder colors, a bolder font and an ‘mmm' added into the name in some spots. (Domino’s Pizza) Domino's is updating its logo with bolder colors and font – ...
Marketing Dive

Circana acquires Nielsen MMM to grow measurement capabilities

Data analytics company Circana has completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business, the company announced. Financial terms were not disclosed. The unit will be integrated ...
Insider Monkey

3M’s (MMM) Commitment to Innovation Drives Dividend Growth

3M Company (NYSE:MMM) is well known for inventing Post-it Notes, which have become a common item in workplaces, classrooms, and homes around the world. The company also introduced Scotch tape in 1930, ...
Variety

MMM Film Sales Picks Up Cannes ACID Closer ‘The Black Snake,’ ARP to Distribute in France: A ‘Powerful Story of Tradition, Displacement and Identity’ (EXCLUSIVE)

MMM Film Sales has picked up Aurélien Vernhes-Lermusiaux’s “Black Snake” ahead of its premiere at Cannes’ ACID. ARP has taken distribution rights in France. ACID’s closing film, shot in the Colombian ...
Deadline.com

MMM Film Sales To Launch Tribeca Title ‘A Second Life’ With ‘Titane’ Star Agathe Rousselle & Alex Lawther At Cannes Market

EXCLUSIVE: Paris-based MMM Film Sales has acquired international rights for A Second Life, starring Agathe Rousselle (Titane) and Alex Lawther (The End of the F**ing World) ahead of its Tribeca ...
Search Engine Land

MTA vs. MMM: Which marketing attribution model is right for you?

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...
Game Rant

Tutorial Levels Harder Than The Actual Game

Antonia Haynes is a Game Rant writer who resides in a small seaside town in England where she has lived her whole life. Beginning her video game writing career in 2014, and having an avid love of ...