Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Outperform your competitors by using negative keywords to lower your advertising costs while keeping your sales volume high.

Advance Amazon Agency is reinforcing its commitment to helping brands grow profitably on Amazon by optimizing listings, SEO, and PPC efforts for better conversion rates.

A newly released PPC.co case study details how strategic SEM optimization reduced acquisition costs by 82% and increased return on ad spend to ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Paid ads are still one of the most effective marketing strategies available to large, mid-sized, and small businesses alike. The pay-per-click (PPC) ...

Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance.

President Donald Trump will pardon former Puerto Rico Governor Wanda Vázquez Garced and her co-defendants, Fox News has learned. "This entire case is an example of political prosecution. In August of ...

Thinking about how to get your brand noticed? Public relations campaigns are a big deal, and seeing what others have done can really spark some ideas. We’re going to look at some public relations ...

Seth Meyers opened Late Night by sharing a heartfelt tribute to Rob Reiner and his wife Michele Singer Reiner following their deaths on Sunday. “I did not know Rob and Michele very well, but I’ve been ...