Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

From Friday launches to sloppy imports, PPC veterans share hard-earned lessons on automation traps, Google Ads Editor quirks, and more.

The shift is simple to describe and harder to practice, yet it may be the difference between quitting and building something that actually survives.

Automation isn’t just for ecommerce. Learn how to drive more leads, cut costs, improve quality, and save time with AI-powered ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending.

North American flexible packaging manufacturer PPC Flexible Packaging (PPC Flex) has announced the acquisition of Südpack's US operations for an undisclosed amount. This strategic move is expected to ...