In this Q&A, John Matthews, executive director of advanced advertising at Foxtel Media, discusses the democratising power of programmatic for live sports. Matthews, who brings buy-side experience to ...
There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...
In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...
As marketing ecosystems grow more complex and accountability pressures increase, programmatic advertising is at a pivotal moment. Brands and agencies are being asked to justify marketing budgets ...
Programmatic advertising used to be simpler. Every platform had access to the same inventory, the same data and roughly the same opportunities. That era is dead. Today's programmatic landscape has ...
OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today announced the promotion of three leaders across strategy, marketplace quality, and product. These ...
The leadership appointments support OpenX’s strategy to drive better performance through quality and innovation. NEW YORK--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading ...
The leadership appointments support OpenX’s strategy to drive better performance through quality and innovation. OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, ...
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