Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

New research reveals why demographic-based strategies are failing as wealth shifts across generations—and how psychographic intelligence enables persuasive personalization at scale NEW YORK, Jan. 13, ...

NEW YORK, Dec. 18, 2025 /PRNewswire/ -- Psympl®, the Psychographic AI™ platform purpose-built for hyper-personalized engagement in consumer financial services, today announced its entry into the ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Customer segmentation and personalization have moved from the margins to the center of modern marketing strategy. As businesses rely more heavily on digital channels to engage audiences, the ability ...

A new artificial intelligence (AI) tool could make it much easier-and cheaper-for doctors and researchers to train medical imaging software, even when only a small number of patient scans are ...

Delta Air Lines is studying how to segment its premium cabins. The airline could offer different options that are similar to changes it's made in the coach cabin. Other airlines offer more spacious ...

In Mongolia, the real estate market has grown quickly over the past five years, which has caused more people to buy flats. Investing in an apartment is one of the biggest and most important things a ...

In Philadelphia, the leading causes of death are heart disease, cancer, and unintentional drug overdose. While some of these deaths are caused by things out of our control — like genetics — many are ...