Anta will pay 1.5 billion euros ($1.79 billion), or 35 euros per share, to take a 29.06% stake in Puma. The deal comes as Puma has struggled to revive sales after the new CEO Arthur Hoeld, a former ...

The PUMA Deviate NITRO 4 jumps out to an early lead over the rest of the running footwear world in 2026. PUMA always jumps out to an early lead over the competition, and this year is no different.

Puma has named Nadia Kokni as vice president of global brand marketing, replacing Richard Teyssier, according to a press release. Kokni, who officially stepped into the job Jan. 1, stands as Puma’s ...

If Anta Sports Products Ltd. is hoping to cash in on Chinese consumers’ love of the outdoors, or their desire for fun, trendy products, then Puma SE is the wrong target. Puma does not have a strong ...

Puma has opened its largest-ever European flagship store on London’s Oxford Street, prime retail real estate that also is the location for the 62,430-square-foot Ikea store that opened in May 2025 ...

PUMA SE faces deep structural challenges, with broad sales declines, surging inventories, and a deteriorating brand image across key markets. PMMAF's Q3 results revealed double-digit revenue drops, ...

Shares in Puma jumped after a media report of potential takeover interest from China’s Anta Sports, at a time when the German group is trying to turn its fortunes around. In European morning trading, ...

Shares have more than halved year to date amid an increasingly competitive sportswear market and tariffs hitting customer sentiment. Puma's biggest shareholder is currently Artemis which holds a 29% ...

Part of this involved Puma wanting to diversify its knife line by concentrating on creating knives aimed at hunters. It also didn't hurt that a strong supporter of the project was Puma head Oswald von ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate German sportswear giant Puma is set to cut 900 corporate jobs ...

Puma athlete Fiona O'Keeffe crosses the finish line first at the 2024 U.S. Olympic team trials Mike Ehrmann/Getty Images Eight years into the supershoes era and, from a position of relative anonymity ...

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to rebound from its slump. New Chief Executive Officer Arthur Hoeld is revamping ...