Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Explore promotions in career advancements, marketing campaigns, and investment strategies. Learn how promotions boost careers ...

Here are 10 of the best guerrilla marketing examples from real life that will encourage you to become innovative and savvy while promoting goods. There is a problem for people in marketing now. Our ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

For CPG marketers, accurately measuring the return on investment (ROI) of promotions remains a struggle, especially for the in-store purchases that still make up about 80% of sales, despite the growth ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...

Judson Althoff, Microsoft's top sales leader, is becoming CEO of the company's commercial business. Althoff joined from Oracle as president of North America in 2013. His group will now include ...

Marketing funnels are more than theory. Without them, campaigns become scattered, sales teams chase the wrong leads, and customer relationships fall apart. A funnel provides clarity by mapping out the ...

Frontier Firms are a new type of organization that puts AI at the heart of business—reinventing customer experience and employee productivity while reshaping processes and bending the curve on ...

Sales tax-free week for certain items in Connecticut begins Aug. 17. Credit: CT Mirror For decades, Connecticut officials have been trumpeting the annual sales-tax-free week, including this year’s ...

On hiked prices by $10 on select products in July, refrains from further pricing Company faces a 40% tariff on imports from Vietnam Reports a Q2 sales beat, but a loss in adjusted profit due to weaker ...