Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Los Angeles, California - February 17, 2026 - PRESSADVANTAGE - Rocket CRM has announced the expansion of its Marketing ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

The company recently completed a consumer segmentation study to clarify marketing and better connect with customers ...

GBK Collective, a leading marketing strategy, consumer behavior, and analytics consultancy, names Rebecca Szew as Partner and Chief Client Officer. Szew brings more than two decades of experience ...

For more than a decade, restaurant technology strategies have centered on building a “single view of the guest.” Operators invested heavily in POS integrations, loyalty platforms, CRM platforms, CDPs, ...

Q4 2025 earnings call recap: record sales/EPS, A&D and AI demand drivers, Q1 2026 guidance, and margin headwinds—read now.

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Trish Wethman says it’s time to move beyond NPS debates, reconnect with customers and rebuild trust in the age of AI.

Key opportunities in the U.S. loyalty market include the shift from points-based rewards to continuous value exchange, ...