Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

BERWYN, PA — Envestnet (NYSE: ENV) has created a new Chief Growth Officer role and appointed industry veteran Jonathan Linstra, marking a pivotal step in the company’s strategy to scale ...

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Both of those deals, in addition to Pulte’s latest announcement, represent a recalibration. As homebuilders face a narrowing ...

Client segmentation is emerging as a major growth lever for RIAs looking to expand strategically. Alexi Maravel of Federated Hermes joins Shannon Rosic to share insights from the firm’s latest advisor ...

Traditional client segmentation? That’s so 15 years ago. That was one of the takeaways from a presentation yesterday by Michael Nathanson, the CEO of Focus Financial, at this year’s Schwab IMPACT ...

Before the pandemic, United Airline's strategy focused on cutting costs to expand margins, which averaged 10.6% between 2015 and 2019. In 2021-22, United announced a series of aircraft orders for up ...

Abstract: Medical image segmentation in X-ray images is beneficial for computer-aided diagnosis and lesion localization. Existing methods mainly fall into a centralized learning paradigm, which is ...

Abstract: Customer segmentation is essential for personalized marketing, customer retention, and strategic decision-making. Traditional segmentation methods, such as k-Means and Gaussian Mixture ...