For more than a decade, restaurant technology strategies have centered on building a “single view of the guest.” Operators invested heavily in POS integrations, loyalty platforms, CRM platforms, CDPs, ...

GBK Collective, a leading marketing strategy, consumer behavior, and analytics consultancy, names Rebecca Szew as Partner and Chief Client Officer. Szew brings more than two decades of experience ...

Los Angeles, California - February 17, 2026 - PRESSADVANTAGE - Rocket CRM has announced the expansion of its Marketing ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Autonomous agent-based, artificial intelligence systems are beginning to replace traditional campaign-based marketing, marking one of the most consequential shifts the martech industry has seen in ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood.