Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

The global burn care market is projected to expand at a compound annual growth rate (CAGR) of 7% over the forecast period. Market growth is being driven by the increasing prevalence of burn injuries, ...

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Mass General Brigham researchers are betting that the next big leap in brain medicine will come from teaching artificial ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

The dealings that have been revealed between Cambridge Analytica and Facebook have all the trappings of a Hollywood thriller: ...

ChiBrrCon 2026 tackled AI, resilience, and operational agility in enterprise security. Learn what top speakers shared on SOC modernization and architectural risk.

Industry experts from Emerson, Schneider Electric and Siemens Digital Industries reveal how manufacturers can assess ...

Brooks Consulting's Chuck Brooks, a GovCon Expert, explains how AI and quantum technologies are becoming mission-critical ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...