Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Abstract: Semantic segmentation is a fundamental task in computer vision and finds extensive applications in scene understanding, medical image analysis, and remote sensing. With the advent of deep ...

Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood.

The dealings that have been revealed between Cambridge Analytica and Facebook have all the trappings of a Hollywood thriller: a Bond villain-style CEO, a reclusive billionaire, a naïve and conflicted ...

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Mass General Brigham researchers are betting that the next big leap in brain medicine will come from teaching artificial ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.