Been turned down for a credit card? You're not alone: With rising delinquencies and a $1.18 trillion debt load, issuers have tightened underwriting standards and, in late 2025, about one in five ...

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Last-click attribution credits all conversions to the last touchpoint—a demo request, a contact form, a direct visit to your site—that a prospect interacted with before buying. Last-click became the ...