Apple fans, you might not love this list.

User expectations: Platform norms have evolved. On YouTube, viewers are accustomed to videos in the ~5–15 minute range for tutorials, vlogs, and reviews. Much shorter, and they may assume the content ...

Once you know who you’re talking to, you need a place for them to find you. This means having a solid online footprint. Your website is usually the main hub, so it needs to be easy to use, look ...