Key Takeaways The Baader-Meinhof phenomenon makes you think you see things more often after you first notice them.Selective attention helps your brain focus on certain things and ignore ...

Our world is a rich tapestry of sensory information, constantly bombarding our nervous system with a vast array of stimuli.

Abstract: Consciousness generation and processing are vital topics in neuroscience. Researchers compare neural activation between conscious and unconscious conditions in order to identify the neural ...

Disney films are known for magic, music, and family-friendly storytelling—but some viewers believe there’s more beneath the surface. This video explores subtle subliminal messages, visual tricks, and ...

New ultra–high-field brain scans reveal hidden body maps inside the visual system, showing how the brain weaves sight and touch together to build a unified sense of perception. Study: Vicarious body ...

You find yourself as a patient in the Somnasculpt sleep therapy program, run by the ever-so-calm Dr. Glenn Pierce. The goal is to poke around your subconscious to sort out feelings of self-doubt.

Rachel Feltman: Happy Monday, listeners! For Scientific American’s Science Quickly, I’m Rachel Feltman. Today, instead of our usual news roundup, I’m here to introduce you to our new interim host. I’m ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

Leeds Beckett University provides funding as a member of The Conversation UK. A few years ago I climbed over a gate and found myself gazing down at a valley. After I’d been walking for a few minutes, ...

Scientists cannot say for certain, but new research suggests that different people’s brains respond similarly when looking at a particular hue. By Kenneth Chang After decades of brain research, ...

From a teacher’s body language, inflection, and other context clues, students often infer subtle information far beyond the lesson plan. And it turns out artificial-intelligence systems can do the ...