Just a couple weeks after Google seemingly spooked game company investors with its AI-powered "world model" Project Genie, ...

Unity is preparing to roll out a new AI tool that can generate playable casual games from simple text prompts.

New research from Microsoft and Omdia reveals how fragmented tools, manual workflows, and alert overload are pushing SOCs to a breaking point.

Get ready for a wave of low-effort games that are sure to hit the market soon!

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...

According to Game Developer, Bromberg explicitly spoke of "complete casual games" – so Unity is not promising that blockbuster productions can suddenly be cobbled together via text commands. However, ...

Despite developers being increasingly skeptical of generative AI, “AI-driven authoring is our second major area of focus for 2026,” Unity CEO Matthew Bromberg said in earnings remarks reported on by ...

Project Genie is impressive, and Unity stock was severely punished partly because investors have grown concerned that AI world generators could make video game engines obsolete. While AI could disrupt ...

Industry insiders give their opinions on Google's AI tech Project Genie and its potential practical applications ...

Memphis businessman Rusty Qualls is one of several candidates running for mayor of Shelby County. Instead, Qualls describes ...

Tumbled 26% premarket Wednesday after Q1 guidance of $480-$490M revenue missed estimates at $492M despite beating Q4 earnings ...

Create is expected to achieve double-digit year-over-year revenue growth in Q1, excluding nonstrategic revenue, with a similar cadence throughout 2026. Adjusted EBITDA margins are anticipated to ...