Previous iterations of the codec narrative have produced predictable outcomes with incremental efficiency gains, gradual deployment, and long-tail coexistence with previous standards. The same is ...

My iPhone 17 Pro Went Head-to-Head Against a Pro Cinema Camera ...

The easiest benefit to spot is that, as in Raw photos, Raw video typically doesn't apply multipliers to its color channels ...

Replay: Several very important pieces of film and TV technology rely on the assumption that human beings can see green light best and that we can see sharp edges most clearly when they're rendered in ...

A Future-Proofing Codec Built for the Moment With VVC, early indicators of tertiary-market interest are beginning to take shape. Industry discussions have identified surveillance video compression as ...