In a virtual restaurant, your avatar’s face (and your customer’s behavior) may reshape bias. Here’s what anonymous ...

Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

Meta lost $77 billion in XR. Does that mean XR is dead, or are all the benefits accruing to robotics? And ... maybe ... smart ...

As digital tools continue to improve, the challenge will be to keep virtual projects as thoughtfully curated as the best ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

This article is part of Sixth Tone Voices & Opinion’s end-of-year series reviewing how China’s AI, film, game, and VR industries evolved in 2025. Virtual reality has proven less popular than American ...

Texas A&M University researchers have found that a brief virtual reality (VR) simulation of a near-death experience can sharply reduce people's anxiety about death. In a small pilot study of about 60 ...

John Spencer views a virtual reality program as Mynd Immersive and Lyda Hill Philanthropies demonstrate a virtual reality therapy tool to seniors at Umphress Terrace in Dallas on Dec. 16, 2025. Jason ...

Shoppers at Samanea New York can now step into digital lava pits, fend off boss battles and even pet magical creatures — all without leaving Nassau County. DreamPark, a virtual reality theme park ...

Devon Haynes and Lei Zhang Many students struggle to understand complex STEM concepts because lectures and textbooks often make science difficult to visualize. A potential solution has been uncovered ...

What shoppers once called “online shopping” has evolved into something far smarter. Virtual shopping now blends artificial intelligence, augmented reality, and live video commerce into one immersive ...