In a previous article, I discussed redefining the challenge facing companies that want to become data-driven. The way most people think about this problem—and the most commonly proposed solution—is ...

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

In the digital world, companies often have data stored across multiple platforms and systems. They must then be able to successfully integrate and analyze this data if they want to make informed ...