Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...

TL;DR: Elon Musk announced that X, formerly Twitter, will launch a new open-source algorithm within seven days, revealing the code behind content recommendations for organic and advertising posts.

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Instagram is introducing a new tool that lets you see and control your algorithm, starting with Reels, the company announced on Wednesday. The new tool, called “Your Algorithm,” lets you view the ...

Users can note which content they would like to view more frequently. Instagram is handing users some control in deciding what content they see. The social media giant is allowing users to have a say ...

Finding a YouTube video that truly matches our interests can sometimes be a challenge. The video-sharing platform appears to have recognized this issue and is taking steps to address it with its new ...

I used to be the girl who would do anything to get out of gym class—doctor’s note included. I didn’t grow up athletic, and the idea of exercising in front of other people made me anxious. Fitness just ...

The “rise of the creator economy has blurred the line between the personal and the performative,” says Taylor Crumpton. For “many creators, the more intimate the moment, the more lucrative the post.

A decade ago, that phrase might have been a joke about influencers and their avocado toast. Now it’s a shorthand for how every corner of life—dinners, cleaning, milestones, even grief—can be packaged ...

A woman sits behind a ring light and takes pictures of herself. Credit - Niklas Graeber—picture alliance via Getty Images “The camera eats first.” A decade ago, that phrase might have been a joke ...

Most people can’t imagine living to 100. For those who do, work has usually been left behind long ago. We spoke with five centenarians who have never retired. Their jobs have become a part of their ...