Founders Bay on Instagram: "Nike did not just make a sports commercial they reclaimed a label used to hold women back. By showcasing female athletes achieving the impossible while being called dramatic or delusional, they turned a societal slur into a symbol of greatness. This is Identity Marketing and Creative Tension at its absolute finest. You do not just sell products. You champion the spirit of your audience. Follow @foundersbay_ for more alpha marketing strategies. #FoundersBay #NikeMarket

It’s no wonder that female pair skaters at the Winter Olympics remain so calm when allowing their male partners to touch their bodies. What no one realizes is the three disturbing sacrifices these female athletes have had to make. #usa #celebrity #winterolympics #pairskating #usa